NEW YORK, October 21, 2014 – Stoli® Vodka today introduced Andrew W.K. as its Stoli Professor of the Party as they launch a nationwide campaign to pay homage to the pioneering people and places shaping nightlife culture over the past 40 years. From the bartender to the club promoter, the legendary music venues, late night eateries and resident DJs, Stoli and Andrew W.K. will capture their trailblazing stories for scenesters of today.
The ScenebyStoli Project first begins on Avenue A in New York City’s East Village, an unrefuted nucleus of counterculture nightlife, music, and art. The cultivation of avant-garde performance styles and prominence of dynamic nightlife throughout Avenue A has attracted people to its underground club and performance scenes for decades. The project will salute those who have made this street an epicenter of New York nightlife, telling the stories of the local characters and clubs who have turned just a street in the city into a cultural movement spanning decades.
Stoli shares its iconic history in the United States with these defining nightlife scenes, best exemplified by the fabled Pyramid Club on Avenue A; a beacon for authentic characters looking to be inspired. Scene One of the project will kick off with a special party in this legendary venue, where neighborhood icons and club veterans Lady Bunny and Andy Rourke of The Smiths will perform DJ sets and toast this seminal place, which has been a stomping ground for influential punk, rock, and drag performers, artists, and musicians since 1979.
“I’m thrilled to be named Stoli’s Professor of the Party and tell the stories of the people and places that have pioneered party culture throughout the United States,” said Andrew W.K. “I’m honored to be able to kick off The ScenebyStoli Project in my neighborhood where people have been doing things their own original way for decades.”
“Stoli is proud to have been behind the bar and a part of the nation’s diverse nightlife scenes for the past 40 years. This national journey is about capturing and sharing these authentic stories with a new generation, so we are reminded of how their bold and pioneering actions have set the stage for the emerging, vibrant scenes of today,” said Sarah Gorvitz, Brand Director of Stoli Vodka.
After the first scene launches in the East Village, the project will expand to nine other cities throughout the United States and emerge on the streets of Chicago, Detroit, Miami, and San Francisco. Stoli and Andrew W.K. will call upon residents to tell them which iconic scenes to celebrate next. Visit TheScenebyStoli to explore the stories of Avenue A’s denizens and doyennes, share who has influenced your scene, and tell Stoli who should be heroed next with #StoliTHEvodka.
About Stoli Group USA, LLC
Stoli Group USA, LLC is the North American subsidiary of SPI Group, recognized globally for pioneering heritage and the outstanding Stolichnaya® brand of premium vodkas. New York-based Stoli Group USA reflects significant growth investment in the U.S. market by parent company SPI Group and will drive the brand forward through new marketing, sales and brand innovation. Internationally distributed Stolichnaya vodkas are bottled in Latvia and are known for award-winning flavor and impeccable clarity. Considered a trailblazer in the vodka industry, Stolichnaya vodka defines the benchmark for quality with meticulously crafted liquid that meets the highest Alpha Spirit standard. For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.