PLAYTEX NAMES ANDREW W.K. THE FACE OF “FRESH + SEXY” WIPES!
Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., widely known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
In addition, the duo has collaborated on a special Andrew W.K. Sensory Kit on behalf of Playtex for Fresh + Sexy Wipes. This exclusive kit will only be sent to 100 hand-picked recipients among the media, Andrew’s own family of partiers, and additional friends of the brand. It will offer a sensual experience, dramatically hitting all five of the recipients’ senses from the packaging to content inside.
Andrew W.K. and Playtex appeared together during the official Fresh + Sexy Party at SXSW Interactive. The party took place on Saturday, March 9th at VICELAND (401 East Cesar Chavez Street, Austin, Texas), and had Andrew hosting The Fresh + Sexy Black Booth Confessional Party, an event that included free samples of the product, free drinks, and awesome live music, including a special performance from Andrew W.K. himself. As master of ceremonies and the Playtex brand ambassador, W.K. also invited people to come clean in a one-of-a-kind confessional booth, a setting to tell stories about those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes.
Additional articles about Andrew’s Fresh + Sexy partnership are below:
About Andrew W.K.: On and off the stage, Andrew W.K.’s furious delivery, charismatic charm, and energized enthusiasm has made him both a mainstream and underground icon, bringing chaotic fun and joyous excitement to audiences around the globe. His singular ability to straddle both entertainment media and fringe culture has made him an instantly recognizable modern pop legend. An example of his lasting influence is the recent 10th Anniversary Deluxe release of his landmark debut album, I Get Wet, the world tour of which sold out concert dates throughout the U.S., Europe, Australia and Japan.
In recent years, W.K. has expanded his positive message into motivational lectures at such Ivy League universities as Harvard and Yale, as well as the national My Little Pony convention this past fall. In addition to his own music, he received a Grammy nomination in 2009 for producing reggae and dub pioneer Lee “Scratch” Perry’s Repentance album. He has also collaborated with such artists as Matt & Kim, Soulja Boy, Current 93, Good Charlotte, Steve Aoki, Rivers Cuomo and even The Simpsons animated series (W.K. performed on the theme song for the legendary cartoon’s 20th anniversary episode).